ANCHORAGE, Alaska – Supporting the families of our fallen military is a matter of the heart. That’s why the Odom Corporation, Safeway and Heineken teamed up to raise funds through the Heineken with a Heart project to help TAPS, the Tragedy Assistance Program for Survivors.
Twenty-five Odom sales representatives participated in the Heineken with a Heart project. For every case of Heineken sold at the 26 Oaken Keg/Safeway stores, $1 was donated to TAPS. Organizers said that $7,000 was raised through the project to help TAPS. Supporters will be recognized and two checks presented at Carr’s Safeway in the floral department on Thursday, July 22 at 3pm.
TAPS offers comfort and care to anyone grieving the death of someone who served in the Armed Forces. “We deeply appreciate the support of the Heineken with a Heart project,” said Bonnie Carroll, TAPS founder and chairman. Carroll founded TAPS after the death of her husband, Army Brigadier General Tom Carroll, who died in a military aviation accident in Alaska in 1992. TAPS has helped more than 30,000 surviving families of our fallen military since its founding in 1994.
TAPS offers grief seminars for adults, Good Grief Camps for children, grief and trauma resources, casualty casework assistance, peer mentoring, and 24-7 crisis intervention care. Some of the funds raised by the Heineken with a Heart project will be used to support a retreat for widows in Alaska. TAPS held an Alaska retreat for widows in 2010 and hopes to hold another retreat in 2011.
Organizers hope the project will expand to other markets and said that the Heineken With a Heart project has touched them personally. “Odom has supported the military in Alaska since 1934 and we are proud to continue helping our local military,” said Dave Brown, Alaska beer sales manager with the Odom Corporation. “Through this current fundraiser we hope to increase the size and scope for TAPS.”
About TAPS
TAPS is the national organization providing compassionate care for the families of America’s fallen military heroes and has offered support to more than 30,000 surviving family members of our fallen military since 1994. TAPS provides peer-based emotional support, grief and trauma resources, seminars, case work assistance, and 24/7 crisis intervention care for all who have been affected by a death in the Armed Forces. Services are provided free of charge. For more information go to www.taps.org or call the toll-free crisis line at 800.959.TAPS.
Added on 07/26/2010
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